blog entry 5.2- TV PSA 1

1. Campaign Title:Drunk Driving
   
2. Advertisement Title: Abulance
   
3. Web Address: http://www.adcouncil.org/video.asp?cid=49&campaign=Drunk%20Driving%20Prevention&url=http://adcouncil.wmod.llnwd.net/a540/o1/adcouncil/tv/drunk_driving_prev/ddp2_Ambulance.wmv&title=Ambulance
   
4. What was the target audience of the PSA?
   Is people who drive and drink.
5. What social benefit was promoted by the PSA?
   The are trying to saw drinking even a little bit of alcohol is ant better than being completely drunk.
6. What was the “tag line” of the PSA?
   Buzzed driving is drunk driving.
7. What organization sponsors this PSA?
   U.S. Department of Transportation/ National Highway Traffic Safety Administration
8. Describe what is shown/happens in the PSA.
   They are showing a guy in a ambulance that got in a car accident from being drunk and driving.
9. Describe what makes this PSA memorable. It trys to use humor in a serious situation.